A-List Celeb Trailrider

Two days ago James Higgs, a motorcycle trailrider from Wiltshire, posted a 90 second helmet-cam video on his WiltshireByways YouTube channel. The video showed James meeting two horse riders on an unsealed road in Devon, and displaying exemplary conduct and good manners towards both horses and riders. It has now had 70 views on YouTube.

But James shared the video on his Facebook page and now, just 48 hours later, the video has had 470,000+ views and the Facebook post has had 16,000+ Likes/Loves, 4000+ Shares, and 1700+ Comments (virtually all of which are positive). This is quite extraordinary, and shows the huge power of social media in the modern world, but it also shows how 90 seconds of ‘good behaviour’ by one person can generate a tsunami of positive publicity for motorcyclists on green lanes.

James Higgs, LARA salutes you!

Helping a(nother) Horse Rider by Wiltshire Byways on YouTube
WiltshireByways Facebook page